Welcome to the Smart Startup English Podcast!
Our goal is to help startup professionals take their English from intermediate to advanced in just 10 minutes a day. In each episode, we’ll talk about a topic related to the startup world, and we’ll learn some vocabulary that you can use to sound more natural in your day-to-day business interactions in English.
This episode was inspired by an article from Crunchbase about the experiences of German startup founders who moved their companies from Germany to Silicon Valley in California.
In this episode, we’re talking about what happens when a startup plans to go global. That means they’re trying to expand their business beyond their native country. And we’re going to talk about German startups in particular.
But first, let me ask you a question:
What names come to mind when you think of German startups?
Going global sounds good on paper, but it can be hard to do in practice. When something sounds good on paper, it means that it’s a good idea in theory, but not so much in practice.
In this lesson, we’ll teach you 11 Business English terms you need to know if you want to talk about expanding your business overseas.
A few words we’ll talk about are:
- to suffer a setback
- to break into a market
- pitching
Here’s the episode audio. To get our episodes for free, you can also subscribe to the Smart Startup English podcast on iTunes, Soundcloud and Spotify.
If you want to keep practicing the words you’ve learned in this lesson, sign up to get access to a free worksheet based on this episode. Doing the exercises in the worksheet will help you transfer the knowledge from your short term memory to your long term memory.
If you want to keep learning, here’s another episode you can listen to:
Episode 1 – Three tips for attracting talent as a startup
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Image credits: Jan Antonin Kolar via Unsplash
