Free Business English Lessons

Episode 18: Three strategies for effective candidate engagement

what-is-candidate-engagement-business-english (Photo by Amy Hirschi)

Welcome to the Smart Startup English Podcast!

Our goal is to help startup professionals take their English from intermediate to advanced in just 10 minutes at a time. In each episode, we’ll talk about a topic related to the startup world, and we’ll learn some vocabulary that you can use to sound more natural in your day-to-day business interactions in English.

In this episode, we’re uncovering the secrets of candidate engagement.

But first, let me ask you this:

If you’re an employer, how do you treat the people who want to work for your startup?

And if you’re the candidate, what’s the most important aspect of the job application process? 

Candidate engagement, the topic of this week’s episode, measures how well candidates feel they were treated during the recruiting process. It’s not surprising that about 60 percent of candidates think that they haven’t been treated fairly during their job search.

Why does that matter? If you end up not hiring these people, is their opinion really important?

Well, of course it is.

The survey also found that when job seekers have a bad experience, about 42 percent of them would never apply to that company again and 22 percent said they would tell others not to apply either.

And people even report that they stop buying a company’s products if they feel that the company treated them poorly.

In episode 18, we talk about three strategies you should adopt to improve your startup’s candidate engagement.

We’ll also teach you 12 Business English terms you need to know to talk about human resources and the job application process.

Here are a few expressions we use in this lesson:

  • time-to-hire
  • to be in the running
  • a front-runner
  • talent pool

Here’s the episode audio.

Here are two more episodes in which we talk about human resources vocabulary in English

Episode 1 – Three tips for attracting talent as a startup

Episode 7 – Do startups need HR departments?

To get our episodes for free, you can also subscribe to the Smart Startup English podcast on iTunes, Soundcloud and Spotify.

If you want to keep practicing the words you’ve learned in this lesson, sign up below to get the episode transcript for free. We’ll also let you know when we release new episodes, and we’ll give you access to ten free Business English audio lessons and worksheets.

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Image credits: Amy Hirschi on Unsplash

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